Merchandising Services

Whether you’re opening new stores or resetting a single bay, the Crossroad Services team has the experience to complete the job on time, within budget and above expectations.

With one of the longest track records in the industry, we know the importance of a creating a well-executed retail set, how it affects the customer buying experience, and in the end – your bottom line. We take the time to understand the end goal and strive to make sure that the job, no matter the size, gets done right the first time.

  • In-store training for customers & associates

  • New product introductions & demonstrations

  • Complete store remodels, new store set-up

  • Conduct store surveys with real-time reporting

  • RGA and product recall compliance

  • Set integrity, stock replenishment & down stocking

  • Marketing intelligence with store-specific assortment recommendations with retail price alignment

  • Cross-merchandising maintenance, planning & execution

  • Sanitation & sterilization compliance

Our Experience Includes

Small to large scale (4 to 300+ labor hours) resets across all departments

New store merchandising with responsibility for 400+ bays and large scale product displays

Complete store remodels with 800+ bay/fixture changes and construction crew coordination

Average 40,000 reset hours per month while managing 486 hardware home improvement store locations

Our Team

  • Adam Parrish

    President - Crossroad Services

    24 years experience in retail and In-Store Service within the Home Improvement industry. Adam is devoted to expanding Crossroad Service’s footprint across the nation while providing an exceptional experience to our supplier partners and customers alike.

  • Chris Whisler

    Vice President – In-Store Service & Special Projects

    16 years In-Store Service and Project Management experience with Crossroad Services and 33 years in all facets of the Home Improvement retail industry. Chris was previously employed with The Home Depot for 17 years holding various positions including Store Manager, Regional Merchandise Manager, and Divisional New Store Merchandise Manager in the 14 western states.